MNI Commercial
In the Summer of 2020, I animated MNI’s first ever in-house produced TV commercial. It won a GDUSA award, which was given to the top 10% of 6,700+ applicants.
We didn't have the budget for stock video—so I manipulated stock photos to look like video.
*The effect is most noticeable in the elbow movement.
The commercial aired in 12 local markets, including St. Louis, Nashville, and Portland. I made alternative versions of the commercial, tailored to each city.
More Video Work
Following the commercial's success, we leaned further into video, through a series of digital ad campaigns. The video ads were also used on MNI's website and social channels.
The videos have as little as 15 seconds to grab the attention of viewers—so I dialed up their energy, with upbeat music, and quick cuts between shots.
As a pre-roll advertisement, this video's completion rate was 30% higher than the industry average.