Jif Social Media Graphics

While interning at Publicis, I made social graphics that were pitched in the “That Jif’ing Good” campaign. It was a fun challenge to design such quirky content.

To compliment the campaign’s sarcasm, I used a choppy animation style, with fast bursts of color, followed by long pauses.

I even got to flex my copywriting muscles on some posts.

I turned the posts into an instagram puzzle, by adding background elements that line up when seen in a grid.